Behind the Scenes of our Photoshoot: The Fruity Collection
We have some of the best photo shoots around and we put a lot of work into them to make sure they are perfectly gorgeous and inspiring for all of you. This photoshoot was an especially big deal. The entire shoot was a two day production of nonstop dressing up, fabulous hairdos by none other than Salon K, and lots of snacks to keep us going. In two days, and with the help of a little soda, we shot the entire new Fruity Collection including our new products, our Amazon line, and our wholesale line (details to come). Tressa Wixom, our awesome photographer shot both days and killed it as usual. She's incredibly talented and we love having her join our team for product shoots. And of course, Vinni joined us for his first photoshoot day ever. All of the models and KJ team here just can't get enough of him!
All of our product photoshoots take place here at our warehouse. We start getting ready for them weeks beforehand mixing each and every pattern and color for unique swimsuit combinations. When the day of the photoshoot arrives, our models, hairstylists, and photographer show up ready to go. We always crank up the music (and if impromptu dance parties start that's a bonus)! It's so exciting to see all of our newest styles on our models. They wear our swimsuits with pride and light up the room with their smiles. We always think it's important to have models with a variety of body types, skin tones, and styles because there is no such thing as an ideal "swimsuit body". As far as we're concerned, a "swimsuit body" is a body with a swimsuit on it (I'm proudly preaching from Netflix's original movie "Dumplin" over here).
With each photoshoot, we use props props props galore! We're experts in the cutest hair ties, sunnies, and hats around.
One of our favorite things is letting our mini models have free reign over the props. They choose each and every accessory that they wear...and boy do they love it! They go crazy for our wild sunnies, floral crowns, and colorful hats. With their props and swimmers on, they're ready to go. As soon as the camera points in their direction, they show off their modeling skills with proud smiles and mini foot pops. Could they get any cuter?
We also created this video to give you a special behind the scenes look:
That's a wrap! We couldn't be more excited about our new Fruity Collection! The colors are dreamy and we can't wait to see your favorite mix 'n match combos! Tag us on Instagram @kortnijeane and show us how you style your accessories with your new swimsuits.